Sprint mentality has made us all release-focused. Whether it’s in engineering or marketing, organizational calibration around shipping new things can cause a sense that more is necessarily better, even though we know that there are instances in which that’s not the case. But novelty is not just an obsession behind the scenes. As consumers, we also expect to see new things all the time, or else we get bored. Look, a shiny object!
What kind of bearing does this mindset have on B2B applications? If we expect the same from our business software as we do from those products we use in our lives outside of work, does it mean that B2B businesses need to release more and more often?
In our poll this week, 66% of you believed that there should be no difference between B2B and B2C release schedules. Our debaters stressed the importance of releasing according to what customers can digest — if they’re ready for more, you need to meet their needs. If you’re releasing too much for them to use effectively, slow it down.
What do you think? Tell us in the comments.