“The hurrier I go, the behinder I get.”
Many product managers can probably sympathize with the out-of-breath Alice in Wonderland white rabbit, exhausted by the unrelenting pressure to stay on track with their release schedule.
Everyone celebrates new features, and product managers have to figure out how to please many stakeholders: Sales trying to push deals with feature promises; CS trying to please an unhappy customer; marketing looking for a great new story to tell; management teams wanting to feel forward propulsion; customers looking for proof that they’re getting their money’s worth.
But should product managers keep the features coming, or is it better to dole out features on a schedule?
In this week’s poll, 57% of you reported that you release features continuously. Our debaters think that feature release schedules are a nuanced art that should take into account the type of business you’re in, the type of product you’re releasing, and the type of customers you have. In other words, sometimes you want to be the rabbit rushing to get things out the door. Other times, you’re more of a Cheshire cat, sitting on things to amplify their impact. Hopefully, you’re not too much of a mad hatter.
What do you think – should PMs release feature continuously? Tell us in the comments.